Best Practices for catalogue and listing management
How would you ensure that your products are being shown to the appropriate customers and trusted by your online store visitors? Well, it can be achieved by an effective eCommerce catalogue and listing management for your products.
In this blog, we will be sharing the top 8 tips on how you can effectively manage an effective catalogue for your online store to ensure that you have genuine visitors to your website, which leads to efficient sales without any hassle.
Importance of eCommerce catalogue management
Nowadays, web users are more comfortable in searching for the products they want to purchase online. This calls for an effective online catalogue management service. That would lead to proper customer behavior. Ensure that your products are easily accessible online and competitive. A clear and detailed catalogue would provide the appropriate trust between you and your web store visitors. It would also pose you as a well-known leader in this industry.
Eight best practices for catalogue and listing management
1. Build trust with high-quality product information
When building your digital product catalogue, your primary goal should be to understand what sort of customers you engage with. You would want your potential customers to trust your business when they are placing an order there.
To accomplish this goal, you would need to provide comprehensive and accurate information in your product catalogue. Your potential customers would only start trusting your business once they have the information required to assess your brand and product for complete accuracy.
Three major aspects of achieving good quality product content:
- Include comprehensive information in your product catalogue
- Make sure that all your information is updated
- Illustrate your products using high-quality visuals.
2. Tag and categorize your digital product catalogue
Help your customers to quickly browse through your product catalogue by offering the option to refine, filter and sort your web store product information. So, You can achieve this by systematically tagging and categorizing all your products.
But make sure that you do this from the customer’s perspective. This means that you need to think about how they look for information and how they want to search your website.
We have the following tips that would help you to categorize your e-commerce catalogue products:
- Ensure all product tags are consistent
- Ensure all measurement units are consistent
- Do not limit all your products to the same set of attributes.
3. Map your catalogue management process
The involvement of multiple stakeholders is what makes the whole process of catalogue management difficult. You can easily overcome this issue by mapping out your catalogue management process.
Then you need to pinpoint where your internal and external stakeholders are located along this process.
If you perform this mapping process appropriately, then you will be able to understand:
- Which parts of the catalogue management process are touched by stakeholders
- Who is affected by your catalogue changes
- When are they affected during the process
Whenever your catalogue needs to be updated, the mapping process would quickly allow you to find the relevant stakeholders and their exact position.
4. Upsell and cross-sell with alternative and related products
Suggest related products to your catalogue for your online store. Therefore, It will increase the rate of your average sales. Also, You can refer to alternative products to tempt your customers into purchasing an even better quality product if they weren’t able to find the exact product they were looking for.
5. Easily manage the database of your eCommerce product catalogue
eCommerce catalogue management is a type of information management that requires a unique database to be maintained to optimize the catalogue frequently.
The following are some of the ways via which you can keep a clean product catalogue database:
- Keep a single source of truth
- Specify the roles and authorization flows
- Assess the feasibility of your database expansion
6. Select the best catalogue management tool for your business
Various tools in the market can help you to manage your e-commerce product catalogue.
Depending on the type of your business, the following can be used to manage an effective e-commerce product catalogue:
- A stand-alone e-commerce platform
- A spreadsheet software
- A product information system
- An e-commerce platform that matches your ERP
While choosing an eCommerce catalogue management tool, you need to take the existing tech stack, business size, the complexity of your product catalogue, the availability of your labor resources, and whether you have any plans to expand to multiple web stores shortly.
No matter which solution you have chosen to manage your product catalogue. Furthermore, keep a single source of truth to avoid duplicating product data and risk making mistakes.
7. Personalize your B2B e-commerce product catalogue
If you are operating a B2B business, then things are about to get tricky. So, Your product pricing can differ per customer or order situation. This is why you should consider catalogue personalization which is an essential requirement for B2B business.
8. Manage your online and offline catalogues separately
Suppose you are using both an online and an offline catalogue for your business. In that case, you need to make sure that they complement each other.
For instance, your offline catalogue should be easy to read. It should be able to provide quick decisions to your customers. At the same time, your online catalogue can serve as an extensive and up-to-date product information hub for your products.
Finally, Are you excited to use our tips for an effective eCommerce Catalogue and Listing Management system? Various businesses are already implementing the same and achieving great results.
Keep in touch with our blog for such tips and tricks, and one day you will find your online business bloom!