Many people think Pinterest is a popular photography database, but it is much more than that in reality. If you own a business, you should think about making a presence on Pinterest, which would lead to massive growth for your business.
Pinterest is, however, less popular than Facebook and Instagram. This is because Pinterest allows its users to reach more people without investing a single penny. Pinterest is a visual search engine through which you can acquire a lot of traffic without any hassle. If you are starting to get curious about how you can achieve it, worry not since we have the whole situation covered and discuss the same with you.
The Need of Pinterest in Business
Initially, it would be best to decide whether or not Pinterest would be valuable for you or not since most of the Pinterest users are females. If you intend to target only men for your business, this might not be the appropriate platform for you. However, if you have a business that correlates to both men and women alike, continue reading our blog. Pinterest has a vast buyer intent that can help your business grow if an effective Pinterest marketing plan is brought forward.
Different between Pinterest Marketing and Instagram Marketing
Most people already know how popular is Instagram amongst the recent generation and various businesses. Therefore, the main question that arises is what makes Pinterest different from Instagram. Both of these social media platforms are visual-centric. The main difference is user intent and why people tend to use each of these channels. Suppose you can differentiate appropriately between these two social media channels. In that case, an effective Pinterest marketing strategy can be brought forward.
Users do not just create a Pinterest account to like their friends’ pictures and posts. This platform is more about obtaining inspiration. It can be for a DIY treehouse or a food recipe, with a wide range of spectrum to choose from. If you have the right message for your target audience, they are waiting for that and are ready to get motivated by your photos and posts.
SEO in Pinterest Marketing
Pinterest is quite different from various other social media platforms like Facebook, Instagram, Twitter, etc. Ads are less costly on Pinterest; however, the real potential of Pinterest marketing lies in its organic reach. Pinterest cannot be rightfully called a social media platform. It is more similar to Google, presenting only visuals in its platform. To play your game here, you need to optimize your “pins” or photos so that they can reach a significant audience. There is no single rule you have to follow while posting the pins; however, Pinterest also follows the basics of search engine optimization. The ranking factors are more relevant to social shares and engagement. So you would need fantastic images which would have a considerable influence on your Pinterest marketing strategy.
There is no technical SEO which you need to implement when it comes to Pinterest. However, you need to keep one thing in mind, and that is keeping the size of your pins 600 px wide by 900 px high with a more vertical outlook for the same.
The descriptions which you will be adding to your pins need to be well-written and comprehensive. This would increase the visibility of your pins to the target audience. The only disadvantage in SEO is it takes time, be it in the search engine or on Pinterest. If you are looking for quick success rates, then you have to spend some money on ads.
Digital Marketing Agencies for Pinterest
Various business owners overlook Pinterest due to its unpopularity amongst the masses. However, it could be the right step for you in the long run with the minimum effort. Suppose you do not feel comfortable starting a new business page on a new platform. In that case, you can always outsource the same to us at Hexode IT Solutions. This can be one way to start with your business on Pinterest. Various digital marketing agencies must know what it takes to know about the platform and its benefits.
Pinterest is a great platform when it comes to growing your business’s reputation and sales. However, it would be best if you did not consider Pinterest as another social media where you would be putting all the same stuff you have posted on other social media platforms. It would indeed be a waste of time and effort from your end. Do not hesitate to reach out to professionals and talk to them about the perfect strategy to boost your Pinterest business.