First of all, congratulations to you if you are on your way to building an e-commerce store for your business. Chances are, you are focusing on the UI/UX messaging of your site. You may also be focusing on the display of your product or service. But there is a vital aspect people often forget to consider. Here is what I will tell you, you need to consider your online payment method in the early stages. When you consult an eCommerce website development company, you have to set your mind.
How are you going to accept online payments on your digital store?
Data encryption is an everlasting concern. While customers visit your site, they should feel safe to make transactions. They should be able to trust your company. It is the only way you can build a codependent relationship with your audience. Consumers often end up making purchases from sites that offer standard payment methods. They are not likely to buy things from a site with unpopular payment methods.
But, if you accept only one or traditional payment methods, you will not grow. You will limit your growth of customer base, which will lead to a restricting increase in profit.
Customers do not like to be patient. They do not want the hassle. In today’s world, nobody has a long attention span. So, you do not get a second chance. One negative experience with payment and you will lose the customer forever. So, eCommerce website design services usually go for more than one payment method. They include the top solution and some more gateways. This helps in the betterment of the user experience.
As a result, more sales generate revenue increases. Thus, an eCommerce website development company always keeps a variety of options in payment. It leads to more traffic on your e-commerce website.
But let’s be honest, there are endless choices of online payment systems. Hence, it is not easy to make up your mind.
You might have many questions on your mind, like what is a merchant account? Or which payment gateway would be best for your eCommerce store?
Is providing alternative payment choices such as UPI, google pay, or PayPal considerable?
In this post, you will get the answers to all these questions and even more. Then you can discuss with your eCommerce website development service. And start working on your dream project website.
Payment gateway and merchant account
You wish to accept payments online. The speedy thing you need to know is that you will need both a merchant account and a payment gateway. These two things work together. Without one, the other one would not work. What merchant gateway does is collects the money. After a transaction is complete and successful, money gets deposited there. Funds are temporarily held there. Afterward, money gets transferred to some business bank account.
A payment gateway is a key to enabling credit card processing. It allows businesses to process debit cards or other online payment methods available. After the transaction gets approved, the money transfers. Then, finally, it gets deposited into the merchant account of your business.
There are so many options for a merchant account. First, your eCommerce website development service picks one. Then it takes some to get approved, sometimes up to a few weeks. So, this is something you should include in the project timeline. Here is a tip for you. Nowadays, many payment gateways come with a built-in merchant account.
Some examples would be – PayPal, Stripe. So, if your e-commerce website design service chooses one of them, you will have one more minor step. It will take less time and effort to launch your store.
Things to keep in mind while searching for an e-commerce payment gateway
The biggest dilemma business owners face “modern” or “classic”.
Before picking one, you should understand the difference between the two.
Modern or classic?
Modern gateways do not need your eCommerce website development company to set up a merchant gateway. It is without hassle process. But the catch here is, they charge way more money. They are straightforward to set up. But the per-transaction fee is higher. So, if your store has a very high sales volume, it can be an issue. The transactions will very quickly add up. This will lead to higher fees. If you want an example of modern payment gateways, it will be PayPal.
Classic gateways do not provide merchant accounts. But they are cost-effective. one example of a classic gateway is – ‘Authorize.net’. Both of them are very popular and most trusted e-commerce payment gateways.
How much do they cost?
Every e-commerce payment has a very different fee structure from others. So, it is not easy for you to find out which one will cost the least money. But it is necessary before assigning your e-commerce website design service. For example, some gateways charge money when you initially sign up. Some of them do not charge this fee.
Some gateways do not charge any monthly payment, but they have a high rate for per-transaction fees. While some of the gateways have low per-transaction fees but they charge monthly fees. You need to understand how costs work before you end up picking one payment gateway. The most crucial thing to consider is the signup or set up fees.
You should also think about the price per transaction and if there is any monthly fee. There are a few more costs to consult with your eCommerce website development service. Before signing up, you should learn about annual fees, statement fees, termination fees. There is also customer service or support cost and a most nominal monthly fee.
What type of card and currency and online payment methods do they accept?
Before deciding on one payment gateway, you have to consider this as well. First, it is mandatory to know what type of debit or credit cards the payment gateway accepts. Some payment gateways accept more than one type of card. Some accept more types than others offer. Many payment gateways allow alternative checkout methods. Many times, customers only use a credit card or debit card for online payments. But in some instances, they would like to have some other options, such as Google Wallet, PayPal express checkout, or visa, and Apple Pay.
These other payment methods have become more popular after 2018. Hence, offering these options to your customers is most likely to grow your business.
The most important thing to keep in mind is international transactions. If your eCommerce website designer designs a website equipped to sell stuff abroad, it is a must. If you plan to sell overseas, your gateway has to be able to accept international payments. Unfortunately, not every payment gateway supports international transactions.
Is the payment gateway hosted or not?
A non-hosted gateway or an on-site gateway integrates itself into your site. Your eCommerce website development company adds this to your e-commerce website. And your customers can finish the whole checkout process while being on your site. They do not have to leave. They do not get redirected to another page to make the payment.
But hosted payment gateway, on the other hand, temporarily sends your customers away. They get directed to a different page to finish the payment process. PayPal’s standard option leads everyone to PayPal’s website when they make payment.
Reputed eCommerce website development services always recommend their clients the former one. On-site methods help in keeping the checkout process much more streamlined. Although, there can be times when a hosted payment gateway is more practical. When a non-profit organization is collecting donated funds, it is perfect. Because it is inexpensive and quick. One example is the PayPal payment standard.
How secure is it?
One of the most important places of concern is security. It is a crucial concern for the transaction process. Even though all payment gateways claim their safety to be the best, you cannot just trust them. You need to consult an eCommerce development company.
To determine you are making the most secure and stable payment processor, there are few rules.
You should search for a gateway with level 1 PCI DSS compliance. You should ensure the organization has CVV2 verified. And You need to ensure to check for encryption standards. There is one bar called tokenization. It removes card data. Then replace it with a string of random numbers.
Is there recurring billing acceptance?
You need it if you plan to set up payment recurring over time. Recurring billing allows you to accept payments over a specific period. If your business offers subscriptions, you will receive payments monthly or yearly. Not every business finds it necessary.
But, your business may have reasons to accept recurring payments. Such as repeat donors. If you need this, ensure your eCommerce website development company picks one that agrees with this method. You cannot choose a payment gateway that does not accept recurring payments.
Standard trustable eCommerce payment gateways to consider
Now you have got some insights on how to pick a payment gateway. It is time to get a closer look. First, let’s talk about the famous options available. Then, we would talk about which one we recommend as well.
This is one of the most used payment gateways by eCommerce website design agencies. It is prevalent. Almost all business owners pick this. PayPal payment does not need a signup fee. This pro payment gateway also comes with a merchant account. So, you do not have to worry about that. If you have one, you can use that as well.
Ask your eCommerce website development service to set up PayPal, and you will be good to go. PayPal lets you accept international transactions. It also allows recurring billing and agrees with every credit and debit card. With PayPal, your eCommerce website design service can design an on-site check-out page. Even if you do not keep it as the primary payment gateway, it does not matter. You can keep it as an alternative payment gateway on your digital store.
This one is a classic payment gateway. This is one of the oldest gateways. Authorize.net has been around since 1994. It does not come with a merchant account. It is not the cheapest option available either.
Nonetheless, it is very much preferred by eCommerce website development companies. Because it is rich with attractive features, this gateway offers you an on-site check-out facility. In addition, it comes with a recurring billing process. It also accepts all major credit and debit cards. Additional to this, with this gateway as your primary, you can have alternatives. For example, Authorize.net allows you to keep PayPal and Apple Pay on your checkout.
Stripe is another popular payment gateway that offers on-site checkout. The reason it gained popularity is because of no monthly fees. It functions just like authorize.net or PayPal without the extra money.
So why would not people love it! It also works fine with every major debit and credit card. Plus, it allows recurring billing methods too. But you will need an expert e-commerce website design service to set up stripe because it can be tricky to grasp with less coding skill. Stripe also offers you a merchant account like PayPal, but without the high expense.
Blue snap is the best solution for international payments. It comes with a merchant account. It allows payments in 180 countries in 29 languages, in 100 local currencies. Blue snap lets you have a traditional online payment checkout. But it also supports invoices, subscription billings, multi-vendor models.
It comes with phone and email order features as well. Blue snap has unique fraud prevention technology. Your eCommerce website development service can even analyze your transaction history here. If you want to check patterns and trends, you can ask them for them.
You have now got all the information you may need to build your digital e-commerce store. Working with an eCommerce website development company, strategizing will be easier now. You have a better understanding of the payment process. You are aware of all the key things to consider. And you know all the robust solutions to possible problems. Hopefully, now you can make your online store flourish.