Introduction to Search Engine Optimization (SEO) And Types Of SEO

5 ranking factors(SEO) in Google
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Search Engine Optimization is an internet marketing strategy or process for improving your website ranking on search engines like Google, Yahoo, Bing, etc… Search Engine Optimization(SEO), emphasizes the behavior of search engines and how it works with specific keywords, algorithms, Optimization, linking, and research.

  • In today’s world of internet marketing, SEO is the most imperative Digital Marketing strategy used by companies to improve the quality and quantity of their website/web pages. 
  • SEO mainly targets organic traffic rather than paid traffic. In this, there is no extra cost spent by the company.

5 ranking factors(SEO) in Google 

Ranking Factor Of SEO

  1. Domain label keyword uses.
  2.  Domain-level brand feature.
  3.  User, Usage, and traffic data.
  4.  Inbound links.
  5.  Optimized content. 


Different Types of SEO 

Once you’ve learned the basics of SEO, walk. Now you are ready for optimization of your website. However, it is better to understand. SEO doesn’t remain static, rather say that it is a dynamic process and frequently changes in algorithms, Keywords.

There are always chances of improving. You can use various methods to increase the visibility of a webpage within the search result. Below, we have given the different types of SEO and their specific functions.

We can group SEO plan into 7 categories

Types Of SEO

  1. ON-page SEO
  2. OFF-page SEO
  3. Technical SEO 
  4. Negative SEO
  5. White Hat SEO
  6. Black Hat SEO 
  7. Grey Hat SEO

On-Page SEO

Among the 7 types of SEO, the first one is On-page SEO

As the name suggests ON, means all the Tactics happen On/inside your website. And it also refers to how to optimize your content including 

  • Content Usability
  • Aesthetics
  • Visibility 
  • Worthiness Interaction 

by creating SEO-friendly URLs, Links, titles, and descriptions, etc…. So, this type of SEO is performed to make your website user-friendly as well as tried and trusted.

When a search engine finds the website is user-friendly, relevant, easily navigable. Then automatically promotes the website higher on different searches on search engines that didn’t cost you anything.


Here, all the tactics of SEO are performed OFF/outside your website. It is performed to optimize link building, guest blogging, social media, content marketing, etc….

Basically, it provides information to users that the particular brand and website is authorized, popular and valuable. 

So, every company AIMS one of the top three positions in Search Engine Results Page (SERP) to promote their products to different and organic customers. When you only gain a little traffic from other relevant and strong sites with high levels of norms it will boost your website’s SERP position as well. 

The more reach, engagement with links outside your website the more likely Google to assume it is top-quality content with higher chances of ranking in search results. 

Technical SEO

Up To Now, you’ve solidified your valuable content in the ON/OFF page’s SEO. Technical SEO is performed to ensure that your website meets the latest requirements such as crawlable and indexable sites. As the best algorithms on which search engines work are evolving. So there has always been a chance of improving Technical SEO

Technical SEO improves

  • the visual optimization
  • site structure
  • device-friendly nature of your website

So, It depends on that good website content is not always like that it is readable by users. But also when the search engines crawler begins to understand your content worthiness. Then it will itself dig the pillars of your website in SERP. The fundamentals of SEO are complex. But, you need to keep things simple as a beginner and slowly go towards advancement.

Negative SEO 

Negative SEO is a dispiteous practice aimed at the ranking of your competitors’ websites. So, The main objective is to create spam linking and decrease their rankings in the Search Engine Results Page (SERP).

So, the question is whether it is legal or illegal to perform Negative SEO?

The answer is that such practices of Negative SEO are not any specific criminal flaw. But, This type of SEO is costly and time-consuming to be performed. 

There are different strategies associated with the performance of Negative SEO such as:- 

  • Creating spamming.
  • Toxic backlinks.
  • Negative reviews.
  • Copying and distribution

Black Hat SEO 

Black Hat SEO performs various sets of practices basically to increase the ranking of your website on the Search Engine Results Page (SERP) by violating the terms and conditions set by the search engine’s terms of service. As the Black hat SEO manipulates the ranking of a website by violating the guidelines.

Therefore, it is considered to be a bad practice in all SEO practices performed. Sometimes it eventually leads to a draw of the site ranking from a SERP.

Well, it is quite a different thing from Negative SEO. We’ve discussed above, where this is the dispiteous practice that has been done to decrease competitor’s website ranking.

On the other hand, Black Hat SEO eludes the forceful utilization of SEO strategies that contains

  • Automation of content.
  • Keyword stuffing.
  • Link farming 
  • Adding unrelated keywords.
  • Redirecting to another site. 

White Hat SEO

White Hat SEO performs various sets of practices basically to increase the ranking of your website on the search engine results page (SERP) while maintaining the cordiality and guidelines set by search engine terms of service. So, It is a user-friendly as well as legal practice to perform as its boundary is in the work frame of guidelines. 

With the help of the White Hat SEO technique, you not only rank higher in a SERP. But also win the trust of search engine crawlers. And It is a valuable, sustainable, and ethical website.

Some White Hat SEO techniques are:- 

  • Navigable and Responsive site.
  • Device-friendly visuals.
  • Proper keywords and titles.
  • Using graphical images.
  • Links building.

Gray Hat SEO

Gray Hat SEO is a transition between the Black Hat SEO and White Hat SEO. So, It can be changed to either depending upon the algorithm and guidelines set by search engine works. 

It should be considered neither a good nor bad practice of SEO application. As everyone’s main objective is to rank higher in Rankings. It is also intended to be higher as much as possible in the Search Engine Results Page (SERP). 

Here, the interesting thing is that you’ve found and read this article. Just because of well-executed SEO strategies.

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