While the whole world got locked up in their houses, it got better for the social media marketing companies. Since Instagram Marketing is now more in demand for businesses, these Instagram marketing agencies will also be in demand more than ever.
Even before this situation, Instagram Marketing was seen to gain more and more popularity. Since we have more time and intention to stick to our phones now, Instagram has become one of the most visited apps.
In the year 2021, as the pandemic started, the user count of Instagram crossed the one billion mark. To be precise, Instagram now has 1.074 billion users.
Now, this is the best time for online business sites. Suppose you are planning on launching or increasing your business. In that case, this is the perfect time to grab the opportunity and get your business on Instagram. Use Instagram marketing tools to yield better engagement, more sales, and a good brand presence.
If you are a first-time user and are much confused about how the whole thing works, we are here to guide you through all the aspects. From the Instagram logarithm to the necessary hashtags, we got it all covered.
Once you understand Instagram Marketing, you will boost your business in a very fruitful way and be ahead of many of your competitors.
First things first – profile and metrics
The first step towards getting your business on Instagram is changing the profile settings from personal to business. We need a business account for better reach.
The few differences between these two types of accounts can create a huge impact. Firstly, a business account allows you to know the insights of your page and each post. A personal account does not.
Having insights is essential because it will show you the detailed report of your page and posts. Through this, you can calculate your next move to boost your sales. You will know which product is in demand or to which type of people is it attractive to or even when should you post, etc.
Insights are beneficial if you are serious about your business and want it to grow.
Next is that having a business account will give you an option to add your contact button. This means that anyone can directly reach up to your mail address through this button if you have added mail as your contact button or contact you through calls or texts if you have provided your number in your profile. A buyer can directly contact you for his or her queries.
The Basics of creating an Instagram account
If you are in doubt about creating an account in the first place, follow the steps we have provided below.
- Download the app on your phone and open it to the option “create new account “.
- Select the “sign up with email/phone option” and enter your business email address.
- Now, Instagram will send a code to your email, which will act as a confirmation code when you enter it into your app.
- Next, a page will open requesting your name, password, and your birth date.
- You have to choose a username. If the one you choose is already taken, Instagram will suggest the ones related to your name which are not taken.
- You can link your account with Facebook to connect to your Facebook friends. However, this can be done later as well, as it is not necessary.
- You will next need to put up a picture for your account.
- Next, you might see a page where Instagram suggests people you might follow, to begin with. You can skip this too.
- Congratulations! Your account is now ready to be operated.
Switching from a personal to a business account
When you open an Instagram account, it is automatically set to personal. Let us see how to switch that into a business account.
- Tap on your profile logo at the bottom right of your screen.
- Click on the three straight lines at the top right of your screen.
- Click on settings and then click on account.
- Scroll down, and you will see a “switch to professional account ” written in blue at the end of the page.
- Instagram will show you some messages that give out the advantages of having a business account.
- On the next page that appears, select the business category label that suits you the best.
- There will next be an option whether you want the category level displayed on your page or not.
- Next to this, Select the “business ” option.
- Here you will be given blanks to fill with your business address and phone number. This will be accessible to everyone who visits your profile.
- Lastly, you can now connect to your Facebook page if you have one.
- Voila! You now have a business Instagram account.
Suppose you are a business person who does not have the time to open and manage an Instagram page. In that case, there are several social media marketing companies or social media marketing agencies you may hire to take care of the marketing of your business on Instagram.
Components of an Instagram Profile
Whether you have just opened a business account or already have one and require a modification, we have listed below some of the necessary components to have in your Instagram profile that can be edited as per your requirements.
1. Profile picture
The first and the most important thing to need after setting up a profile is to put up a profile picture. A profile picture is an integral part of any social media account. Instagram does not provide any other exception.
You can put up any profile picture you find suitable. Most businesses put up their logo as a profile picture to make it understandable to the viewers. This is a good step as it utilizes the logo as well as promotes the brand image. The users also get familiar with it eventually.
Do keep in mind that Instagram crops out a picture when uploaded to set well in the circle. Hence, upload an image accordingly so that any critical part is not cropped out after uploading.
Another feature that Instagram allows is the bio feature. As the name itself suggests, it means that you have to put up a bio of your business in your profile. Well, this bio is not the detailed one. It is more of the introduction part.
Only 150 characters are allowed in the bio. Thus, keep your profile bio short but informative. This is not a thing to worry about when you have a social media marketing agency. These people know the social media marketing strategy well and make up the perfect bio for your business page.
You can even put up the link to your website so that people can visit your website for further details and queries.
Attaching your business URL to your account gives the viewers instant access to your business. It acts as a great call-to-action feature. It is essential to have a short and straightforward URL, or else the bio might look too crowded.
When you hire a social media marketing company, you do not have to worry about the page. It will all be taken care of with expertise by them.
Instagram Algorithm and metrics
Before going in further, let us first know more about the role of Instagram insights. As I mentioned earlier, Instagram insights are essential for any business wishing to prosper in the social media circle. This helps the business to know details about the customer or viewers’ engagement. Studying that properly will tell you your target audience and their needs and, in turn, help you to proceed accordingly further to yield the maximum reach and sales.
Once you start posting photos, stories, IGTV videos, and reels on your profile, you will get insights on them such as how many people it reached, how many of them were already following you, how many came across it through the hashtags, how many time your post has been shared, how many people have actually saved your posts, etc.
You even get to know which time is best suited for posting in your profile and on which days. You get information about people from which location and gender follow you the most. All this can be tricky to understand and handle. Hence, it is advisable to have a social media marketing agency if you can not afford so much time and effort behind it.
Now, as we already know the advantages of Instagram insights, let us focus on using them wisely for maximum profit.
It would be best to get accustomed to the fact that hashtags are an essential feature to use on Instagram. These will increase your reach and engagement. Instagram shows pictures to people based on their interests. This interest is calculated by the hashtags used on the posts the people choose to see.
For example, someone clicks and sees a picture that has the hashtags “dog” in it. Further on, Instagram will show other images with the same hashtag to the person. Hence, when you put up a hashtag related to your post, it is delivered to the target audience or the people who like to come across such posts.
A caption can create a massive difference in your post. It works like a tagline of an advertisement. Think about it, do you not look twice at an ad if it comes up with a very catchy or attractive tagline? Of course, you do. We all do.
This is what the work captions do. Suppose you have any upcoming offers in your business. Put it up in bold in your captions and see how drastically the reach increases and the number of saves.
There is also an option of putting up the current location of your post. This will deliver your post to the people searching or interested in looking at posts from that location. Also, this builds trust with the users. They now know your location and feel safer making purchases from you.
Isn’t this the main thing that we are willing to achieve? It is all about engagement and increasing engagement. This means nothing else but being active on your page, responding to DMs and comments.
Also, be open to criticism. Take your users’ input about what they want in your post and incorporate it accordingly for the betterment of the business. Keep in mind that you have opened this page for the users and if they want some changes in your page or posts, make it happen.
I can assume now that most of your doubts about this social media site have been cleared. And hence now you know what would be valuable for your account and your business. Do follow them if you are willing to boost your business through Instagram Marketing. Utilize this platform as it has been proved worthy to many already. Use the business tools wisely for the best yields.
I understand that this might be time taking and confusing. So, if you are a business person who has so many other works to do and cannot give enough time behind the account, consider keeping a social media marketing company that is experts in such jobs and will help you boost your business. They will study the insights and work based on them.